Dannet Botkin, Founder of Designs Group Consulting
About Dannet Botkin, Fashion Industry Expert, Business Coach, & Marketing Guru
Beginning in the Ralph Lauren buying office at Neiman Marcus in Dallas, Dannet gained initial experience in luxury retail, later moving to manage the European lingerie division as an Office Manager and Assistant Buyer. Her career then transitioned to New York City, where she spent nearly 15 years immersed in the fashion industry. At Gruppo Intermoda, a wholesaler specializing in luxury lingerie imports from Europe, Dannet worked as the Sales, Operations, and Marketing Director, managing brands such as Ritratti, Janet Reger, Ravage, and Nina Ricci, and successfully winning a design and production bid for Nicole Miller lingerie.
At Milltex, another prominent importer of European luxury lingerie brands like Lise Charmel and Chantal Thomass, she took on a similar role, driving business development and securing an unprecedented production contract with Victoria's Secret, marking the first time they outsourced product management. Dannet spearheaded a turnaround that took Milltex from financial losses to a $2 million profit within three years. This role included extensive travel to the Paris Lingerie show and across the U.S., working with luxury retailers such as Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Dillards, and Barney’s.
Additionally, Dannet oversaw Milltex's trade show presence, managing high-profile events such as the Magic Show, Coterie, and Curve in fashion hubs like Las Vegas, Los Angeles, and New York City. Through these diverse experiences, she cultivated expertise in luxury retail and wholesale, brand management, and operations, all while developing a robust network in the fashion industry.
For Dannet, working in fashion offered a unique combination of passion and expertise; this helped her fine-tune her marketing expertise and fulfill her passion for business. As a fashion executive, she not only developed a keen eye for trends, a deep understanding of consumer behavior, and an ability to tell compelling brand stories—all essential skills for effective marketing, but she also mastered the logistics and operations of importing, wholesale, and retail. In fashion, Dannet learned to adapt quickly, anticipating market shifts and constantly innovating to stay relevant, which directly translates to strategic and adaptable operational and marketing tactics. The industry's fast-paced, highly competitive nature fostered creativity, resilience, and a results-driven approach, allowing fashion executives like Dannet to bring fresh, dynamic perspectives to any marketing endeavor, win large accounts, and expand and turn around fashion businesses.
Dannet Botkin's Fashion Industry History & Expertise
Fashion Start-Up Guru
Fashion Industry Business Plans
Fashion Brand Management
Dannet Botkin was brought on to launch a new fashion brand inspired by a famous artist’s works. Tasked with overseeing every aspect of the business, she created a detailed business and marketing plan, sourced materials, managed production, and collaborated with the design team to develop the first collection. Dannet used her connections
Dannet Botkin was brought on to launch a new fashion brand inspired by a famous artist’s works. Tasked with overseeing every aspect of the business, she created a detailed business and marketing plan, sourced materials, managed production, and collaborated with the design team to develop the first collection. Dannet used her connections to secure high-profile retailers, celebrity endorsements, and sponsorships and built the company’s website and social media presence. The brand launched with a fashion show and after-party in NYC, attended by top-tier guests before Dannet handed control back to the owners following a successful debut.
Fashion Brand Management
Fashion Industry Business Plans
Fashion Brand Management
In the fast-paced and ever-evolving fashion industry, effective brand management is critical to standing out in a competitive market. From developing a compelling brand identity to executing a strategic marketing plan, managing a fashion business requires expertise, creativity, and a deep understanding of the industry. This is where a pro
In the fast-paced and ever-evolving fashion industry, effective brand management is critical to standing out in a competitive market. From developing a compelling brand identity to executing a strategic marketing plan, managing a fashion business requires expertise, creativity, and a deep understanding of the industry. This is where a professional fashion and marketing expert can make all the difference. That expert and coach is Dannet Botkin. By leveraging her experience, insights, and tools, Dannet can help you create a cohesive brand story that resonates with your target audience, ensuring every aspect of your business works together to drive success.
A fashion and marketing coach like Dannet brings unparalleled value to your brand by blending industry-specific knowledge with proven business strategies. With guidance from an expert, you can avoid costly missteps, navigate market trends, and capitalize on growth opportunities. Whether it’s refining your brand identity, launching marketing campaigns, or building relationships with influencers and buyers, a coach and industry expert like Dannet ensures that your efforts are focused and effective. Ultimately, this level of professional support helps your business thrive, empowering you to make confident decisions and achieve your goals with clarity and purpose.
Fashion Industry Business Plans
Fashion Industry Business Plans
Fashion Industry Business Plans
A fashion influencer approached Dannet Botkin to create a business plan for a new fashion company that would include fashion shows and raise awareness about Human Rights in Florida. Drawing on her 15 years of executive experience in the fashion industry, Dannet developed a comprehensive plan with financial projections, budgets, and a mar
A fashion influencer approached Dannet Botkin to create a business plan for a new fashion company that would include fashion shows and raise awareness about Human Rights in Florida. Drawing on her 15 years of executive experience in the fashion industry, Dannet developed a comprehensive plan with financial projections, budgets, and a marketing strategy. Committed to the cause, she declined payment, contributing her expertise to support the brand’s mission against violating Human Rights.
